And this time she's not only gone for a blunt, shoulder length chop, but the colour is now emerald green. Yes, actual emerald green!
Kylie unveiled her new do at the launch of her much-anticipated lip gloss line, aptly called Lip Kit By Kylie, at the Dash Boutique in West Hollywood on Monday (30 November).
As one of our favourite colour chameleons, we should never be surprised by a new Kylie hair hue and when better to experiment with a new look than at her very own 'pout party'?
Dressed in a sexy (of course) white trouser suit, Kylie looked stunning as she arrived at the do and was later joined by proud parents, Caitlyn and Kris as they celebrated her new venture into the beauty business.
Now, we can't be certain if Kylie's pulling a wig trick on us but if she is, it's a darn good one – complete with dark roots and everything.
And if she's not? Well, it's probably a temporary colour, but we think you'll agree, if anyone can carry off emerald green hair, it's our Kyles. And in all honesty, we much prefer this shade to the pale, minty colour she sported earlier this year.
Oh and if you fancy getting your hands on one of Kylie's new lip colours for the festive season, we're afraid you could be sorely disappointed, because they reportedly sold out (and crashed the website!) in less than 60 seconds!
But there's hope...
"What an amazing day," Kylie posted to Instagram following the sell-out. "More to come before Christmas."
Good. More stocks required as a matter of urgency please, Kylie.
And in the meantime, make sure you follow @LipKitByKylie on Instagram, Facebook and Twitter for updates on when new shipments of her gorgeous nude lip kits will arrive.
Patience is a virtue and all that!
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