How so? Because her fans couldn't quite work out whether she was seriously loving this make-up look... or actually just messing about?
"If only my lips were this big!!!" the TOWIE star posted on Monday (16 November). "Isn't it amazing what make up can do! So happy to be 34, no Botox no surgery no nothing."
We figured immediately that the reality star was joking around, but her fans weren't so sure...
"Slap me if my makeup ever looks like this!!!," wrote one follower, with other comments including, "noo don't mess with your lips" and "terrible."
Come on guys, we know you can take the girl out of Essex and all that, but Gemma has style by the bucketloads – and more importantly a great sense of humour to go with it, so we'd put money on this pout being a fabulous joke.
She also Instagrammed a few snaps later and her lips were much more normal-looking again. Says it all, no?
Gemma showed off her pout before making a guest appearance on I'm A Celebrity... Get Me Out Of Here NOW! on Monday night when she joined Joe Swash in the spin-off show's Bushtucker Trial: Disaster Chef.
The poor reality star had to gobble down ostrich tongue and crocodile penis – gross – but, thankfully she had much more success than during her stint on last year's show when she dramatically walked out after just three days in the jungle.
Plump pouts and animal penises for supper? This girl is hilarious!
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