Fast forward to this week and the Rich Girl hitmaker has given the world a first look at her much anticipated beauty loot and we are seriously impressed with the offerings.
Gwen has put her famous name to a stack of stunning eyeshadows housed in to-die-for gilded cases, plucked straight from her creative imagination, and with shades named Skimp, Stark, and Blackout each hue is the perfect slice of her chaotic yet endlessly cool L.A lifestyle.
And of course there is one labelled Harajuku. A dazzling, flirty pink - obviously!
We're particularly enamoured with the delectable, glitter flecked nudes and the breathtaking cobalt blue - the only shade to blanket your lids with this winter!
And with that in mind, we're currently chucking out our dusty old pan-showing palettes and clearing the space on our dresser in anticipation for the drop which will land in the UK later this year.
At the first-look launch in Los Angeles on the weekend, style-savvy Gwen couldn't resist snapping a few selfies in front of a super-sized palette as she posed with her celebrity pals and lapped up the praise from beauty obsessives and paps alike.
To say we're excited to stock up is a little bit of an understatement...
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