The On My Mind singer decided to pull a Lady Gaga at the star studded event and debuted her brand spanking new locks but instead of getting a fringe or y'know, a few layers put in, the star went all out with a bottle of bright yellow hair-dye!
Ellie drew gasps when she sashayed down the red carpet after Judge Geordie's Vicky Pattison and TV presenter Laura Whitmore as she flaunted her buttercup tinged shoulder length tresses which really popped against her jet-black, floor sweeping gown, drawing attention to her assets.
Setting the cameras flashing, Ellie whose hit Love Me Like You Do was nominated for Best Song, looked every inch the fashionista as she posed hand on hip whilst totally owning her new look.
We're sure shaggy haired beau Dougie would approve!
After nattering away with her fans and signing a number of autographs, Ellie scooped her vibrant lengths up into a no-fuss ponytail as she took to the stage to treat the audience to a high-energy performance of all of her biggest hits.
The star schmoozed with former flame and host Ed Sheeran alongside girl band Fifth Harmony and two-times award winner Justin Bieber at the event in Italy.
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