Never thought of striding out brandishing a pair of straighteners? Same. But look how stylish TOWIE's Lydia looks doing just that with her sparkly red stylers.
The new DesiREd range uses the very latest technology, and although we don't quite understand how science can turn us from frizzballs to fabulous, we're totally on board!
Most of us don't have the time to get constant blow drys, but this range is billed as the next best thing - allowing us mere mortals to achieve gorgeous, glossy, salon worthy hair from the comfort of our homes.
Lydia seems pretty pleased with her new gig too, revealing the range is her not-so-secret weapon behind her glam TOWIE locks.
We can't really think of a time when Lydia hasn't looked perfect when it comes to hair or make-up, and as an Essex fashionista, she loves recreating the glamorous look.
The reality star said: "I am delighted to be the official face of the new Nicky Clarke DesiRED range for Argos. I love using the products to help me create glam hairstyles from home – whether I'm in the mood for a smooth and sleek finish, a bouncy blow dry, or am going for all-out glamour with some classic Hollywood waves."
The Nicky Clarke DesiRED range is available at Argos
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