Panic not, Ariana fans, for her signature half-up ponytail was still in tact... but instead of her normal brunette locks, the 'Bang Bang' singer showed off an almost-white blonde do.
After teasing her Instagram fans with a pixelated image of her new single cover, Ariana finally revealed this amazing black and white image on Tuesday night (13 October).
And how amazing does she look with platinum blonde locks?
We know it's either a wig or some very clever Photoshopping, but wowzers, we l-o-v-e it.
Ariana has been a brunette since her Nickelodeon days, when she admitted she totally damaged her natural hair by bleaching it, then dying it red for her character on the teen sitcom, Sam & Cat.
This is also one of the reasons she constantly wears it in either a full or half ponytail...
"My actual hair is so broken that it looks absolutely ratchet and absurd when I let it down," she explained on Instagram in 2014.
"As annoying as it is for y'all to look at the same hairstyle all the time, it's all that works for now (and I'm comfortable for the first time in years)."
Good on you, Ariana.
It seems her perm-pony days may be over, however, because just last month, Ariana showed off a gorgeous set of photos of her naturally curly hair looking shiny, healthy and pretty darn stunning (above).
So, could this temporary icy, blonde look be a little trial run before she heads back to the bottle of bleach again?
Well, her hair certainly looks healthy enough to take it.
We wait with anticipation...
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