This month, Jade Thirlwall, Jesy Nelson, Leigh-Anne Pinnock and Perrie Edwards have made waves in the beauty world by shunning the pinks, reds and barely there hues championed by the Kardashians and TOWIE's Lydia Bright for a melange of muddy tones - and we're completely obsessed.
Fast forward to today, and the girls who are currently touring in Australia have proved that chocolate brown is most definitely the new nude.
Style savvy Leigh-Anne took to Instagram earlier to share a snap of her stage ready look, courtesy of cosmetics genius and BFF Adam Burrell, prompting us to cast aside our current make-up essentials!
In the post which has gained 55.8K likes and counting, Leigh-Anne lets her brown lips do all of the talking (sorry) and ditches the dramatic lashes and pinky blush to really make her pout pop.
Just an hour later, bandmate Jesy Nelson took to the picture sharing site to post a snap of her brown lippie look, this time with an extra helping of gloss and smattering of school-girl freckles to boot.
Are you sold yet? We most definitely are. Here's how to ace the trend without looking like you've devoured a pot of Nutella...
We're in love with Clarins' Rouge Eclat lipstick line as each shade is flecked with a subtle shimmer to make your lips appear much fuller on application. To make sure your pout doesn't slip off after lunch, firstly line your lips with a neutral toned liner, like M.A.C's Etcetera, £12.50 and fill in completely before tracing over your pout with the lipstick.
If you're on a shoe-string beauty budget, Maybelline's Colorstay Lipstick in Naked Brown is an amazing alternative. To prevent the dark shade from bleeding into your seamless foundation base, be sure to blot using a piece of tissue after the first swipe then simply re-apply.
Clean up any mishaps with the clever Bourjois Correcting Concealer Stick, £7.99, by tracing the outer edges of your lips and blending outwards using a thin brush or the pad of your ring finger.
If you haven't heard of Green People, come out from under your rock. The cruelty free lippies are super-bold and each shade is totally unique - that's why we can't get enough of Praline, a rich and seriously luxe burgundy-brown crayon.
Celebrity MUAs use Nizz Cosmetics because the staying power is second to none. Rival the girls' brooding, urban look and pop a slick of the matte Moroccan Nude onto your eyelids as well as your lips and then blend well into the socket using a fluffy brush.
Finish each look with a blanket of bronzer, not blusher, and you're good to slay.
Will you be giving it a go? Comments please!
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