The blonde reality star-turned-fashion designer took to her Instagram page overnight to share another make-up-free image and tell haters exactly why she preferred the natural look...
Whitney wrote: "Hi guys. So I don't want to come off as preachy AT ALL! But lately, when I post a pic of myself without makeup on @instagram, people hate - telling me I look dead or anemic or whatever! Over it!
"I struggled with my skin A LOT growing up. I had terrible acne throughout high school and college and finally got it under control in my mid 20s. I've learned that keeping it healthy and clear is mostly due to keeping it clean. I TRULY think the key to inner and outer beauty isn't about all the things we can buy to cover up our skin but how we can embrace our skin and keep it healthy.
"Clean skin is in. The more I keep it clean, the better condition it's in. And when you do decide to put a little makeup on ( I mean, we all do ) our skin is a pure foundation for it to live on! So goodbye haters! I'm gonna embrace my bare, colourless, pale and ghostly skin because I don't need to hide behind anything.
"I urge all you out there to not be afraid of showing that beautiful, bare face of yours to the world. Join me and tag all your clean skin selfies using the hashtag #OurCleanSkinIsIn Let's do this!!!"
Whitney, now 30, found fame on MTV reality show The Hills, while interning alongside Lauren Conrad at Teen Vogue. She left the show in 2008 to star in her own spinoff The City, following her move to New York City to pursue her fashion dreams.
She now has her own fashion line, Whitney Eve, and has released a book called True Whit: Designing a Life of Style, Beauty, and Fun. She also served as a judge on the eighth cycle on Britain and Ireland's Next Top Model.
Whitney is engaged to former The City producer Tim Rosenman.