But what if we told you that celeb tan expert Marissa Carter and mastermind behind the much loved beauty brand uses a few swipes to create a set of angled facial features that even Rosie Huntington-Whiteley would be envious of?
Well, the time has come to ditch the messy powders and sticky blush sticks in favour of a much simpler way of achieving catwalk-worthy cheekbones sans the slap. It's contouring, just not as we know it!
"Apply the Cocoa Brown Gentle Bronze Tanning Moisturiser, £5.99 all over your face to create a natural base," says Marissa. "This will even out your skintone and make it appear as though you have applied a light layer of make-up."
"Spray a small amount of the Cocoa Brown 1 Hour Tan Mousse, £7.99 on to your tanning mitt, then with a contouring brush dip into the tan and apply as you would with a bronzing contouring powder," Marissa advises. "Build it up for a more intense look and focus on your forehead, cheekbones, underneath your jawline and chin."
"Let the tan develop for one, two or even three hours depending on your desired look and your make-up free contouring should then last between five and seven days before evenly fading."
It's pretty genius, right?! Anything that saves us from an intense albeit rather bleary eyed bronzer blending sesh at 7am is so totally worth it, plus none of these glowing beauty buys will break the bank as they're all well under a tenner.
Seriously, what's not to love?
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