But dip into the cosmetics cases of all of the celeb make-up artists and you'll come across the Corn Silk Loose Powder which we're pretty certain is set to revolutionise your beautifying regime - for just £8.90!
Complete with a natural walnut ingredient and silk (fancy, we know!) this celeb favourite promises to balance skin tone without clogging pores while banishing excess oil from your T-zone.
But does it deliver? Yep - we've given it a whirl and our make-up has never stayed put for so long. Simply pat the powder over a full face of foundation for a photoshopped finish that won't emphasise creases or bumps.
Aimee Adams who is also one half of Ellie Goulding's glam squad can't imagine her make-up arsenal without this concealing gem and believes that just a few buffs will have you selfie ready in seconds.
"This finely milled powder is great for achieving a bright, soft glow." she says. "It will never leave your skin looking overdone and it's so beautifully blendable that you wont see any harsh lines."
Aimee also boasts supermodel Elle Macpherson and singer Florence Welch as her celebrity clients and admits that they often get it wrong when it comes to piling on the slap for shoots or glitzy bashes.
"If you go overboard with powder and then a camera flash hits it, it's anything but invisible! In the era of the HD photography this kind of mistake will show up." she warns.
And her advice?
"Avoid powders that are too shimmery, which will kickback under flash photography and give you a white face, or products that are overly matte and look really cakey. Cornsilk never goes cakey."
We're totally sold on this pocket friendly beauty buy. Pick up yours from Boots before everyone else catches on!
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