After a brief flirtation with blonde locks, the former TOWIE star appears to have gone back to her roots with trademark deep red tresses.
Amy teased her transformation via Instagram today, sharing an image showing just a few strands of red hair alongside the caption: "Original is best!"
We're used to seeing Amy with her striking red locks but earlier this month she completely transformed her image by opting for golden blonde instead.
We almost didn't recognise her!
And before that she'd experimented with brunette, honey and ombre-toned hair, thanks to Easilocks extensions.
She used Easilocks again for her latest image change, tweeting last night: "Can't believe it. I'm back #alltoberevealed."
Amy will show off her new look in Stafford later today, where she'll be opening the Amy Childs beauty academy at Stafford College.
"I want the Amy Childs' Academy to showcase beauty as a rewarding career path and to inspire the next generation entrepreneurs," she said. "Anyone who has visited Stafford College will know about the amazing beauty facilities the students are taught in and I've really been impressed how the college supports the students."
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