Pantene chose actress and singer Selena Gomez to front their Strong is Beautiful campaign not just because she's oh-so-popular, but because she's the best ambassador for natural, healthy locks - just look at that shine!
In one dreamy snap, the brunette beauty wears her super shiny tresses in voluminous waves as she poses in a white cocktail dress and golden platform heels.
In another black and white pic captured by celebrity photographer Jake Bailey, the star shows off her seductive side in an embossed dressing gown pulled down slightly at the shoulder. She wears her enviable lengths up in a chic high ponytail and sports barely there make-up.
She's known to shun the hair-dye and straighteners for a more pared back look and taking to Instagram to share the artistic images, Selena celebrated all things au naturale with the hashtag 'babyhairs' attached. Cute!
Surprisingly, this is Selena's very first beauty campaign - hard to believe, right?!
And it's no wonder the star is excited to announce her collaboration with much-loved hair brand Pantene as she is rumoured to be receiving an eye-watering $3million a year for being in partnership with them. Eeesh!
Saying that, we think she's absolutely perfect for the job. Hello, hair envy.