But thanks to the gorgeous Lucy Mecklenburgh and her sister Lydia, we seem to have found our tanning saviour.
Ex TOWIE beauty Lucy and her little sis are huge fans of Sunkissed Bronzing's latest summer offerings, so much so, they just became ambassadors for the brand that is gaining more and more celeb fans by the day, including Made In Chelsea stunner Binky Felstead.
The best part is that the perfectly bronzed pair have shared their tanning secrets with us so we can look just as polished - result!
Lucy's number one beauty rule when it comes to harnessing a natural glow is preparation. "I always build my tan up," she says. "I looked really orange in school, but now I exfoliate the night before and put a layer of tan on to see what it looks like. I then wait and put another layer on if I want to look darker."
To minimise bronzing mishaps (and let's face it, no-one wants a patchy tan), Lucy swears by the Sunkissed Exfoliating Tan Remover which will sweep away dull skin cells for a gleaming finish. And at just £3.99, it won't tug at your purse strings.
When glamming up for a night out, Lucy and Lydia look to the Sunkissed Rapid Tanning Gel, which only takes 60 minutes to develop so you can forget about staining your crisp white bed sheets! At a hot £4.99, what's not to love?
In fact, Lucy's top holiday tip is to go without make-up and let your bronzed complexion do the talking. "I like to look a lot fresher now," she says. "I don't do smokey eyes or a full face of make-up. I just slick my hair back into a ponytail, apply my tan and I'm out the door!"
We're loving the girls' less is more approach - and if you'll excuse us, we're off to stock up!
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Lucy Mecklenburgh: life after TOWIE