The blonde bombshell - who died in 1962, aged 36 - is Max Factor's 'global glamour ambassador' and is set to star in TV, print and online campaigns rolling out this month.
The campaigns will recognise the role of hair and make-up in the starlet's makeover from unknown girl-next-door Norma Jeane to world-renowned sex symbol Marilyn Monroe, which saw her transform her look with a new blonde hair colour, sultry winged liner and a statement red lip.
Marilyn was a client of Mr. Max Factor Junior in the late 1940s, where she had her locks and make-up tended to in the 'Blonde Room' at Max Factor's Hollywood beauty studio.
Talking about the transformation, Pat McGrath, Max Factor Global Creative Design Director, says: "Through expert diagnosis and make-up artistry, Norma Jeane's facial features were pulled out and dramatised through make-up.
"Her skin was creamy and flawless, the shape of her eyes was elongated through clever use of eyeliner and her lips were accentuated with a sultry red shade, becoming the key focal point of the entire look.
"Through make-up artistry and the right products, Max Factor helps women today identify their best features so they can undergo their own glamour transformation."
Meanwhile, back in July last year Max Factor snapped up actress Gwyneth Paltrow as the face of the 100 Years of Glamour campaign, in which she used make-up to channel Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna.
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