The 'I Will Never Let You Down' singer showed off her brand new candyfloss barnet as she stopped by Westfield shopping centre in White City last night (3 November) to switch on the Christmas lights.
Rita's had more new hairstyles than we've had hot dinners, but while not all of her bonces have been a massive hit, we reckon she looks amazing with this one!
The songstress was previously rocking long tumbling platinum hair extensions, but she's mixed things up by chopping her locks into a fab bob.
Her shoulder-skimming 'do was cut in a graduating style with the front section kept a little bit longer, and she styled her tresses in a side parting while keeping the lengths sleek and straight.
But our fave thing about her new barnet? The colour, obvs!
The starlet ditched her trademark blonde shade in favour of an ice cream pink hue, leaving a hint of her brunette roots on show.
And to go with her new look Rita switched things up on the make-up front too, ditching her trademark bold red pout for a much softer nude hue, while swapping her usual thick feline liner for heaps of fluttery false lashes.
We heart her newly-coloured bonce, although knowing Rita, it won't be long until she hits the hair dye again. Which shade will she go next, we wonder?!
What do you think of Rita's pink hair? Let us know by commenting below as the best comment across the site each week wins £50!
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Watch Rita's video for 'I Will Never Let You Down' below: