Peter, 41, was pictured at Chotto Matte in London earlier today (2 October) and he couldn't have looked more smitten with the curvaceous red beauty.
Holding the fragrance to his cheek, the Australian singer looked lovingly at the camera as he posed for pictures. Oo-err!
It's no surprise Peter was looking so chuffed though, as the new perfume - called Scarlet - is his latest business venture.
Peter already has a string of fragrances to his name, including Mysterious Girl and Unconditional, which are also the names of his past singles.
We wonder if fiancée Emily has them lined up on her dressing table at home?!
Meanwhile, Peter is currently travelling around the UK with his 'Big Night Tour 2014', following the release of his big band album earlier this year.
Last month, Peter was announced as the new face of supermarket Iceland. It's all go for him!
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