One Direction unveil advert for new fragrance You & I - check it out!

Published Wednesday, Aug 6 2014, 11:28 BST  |  By  |  Add comment
The One Direction boys may be busy on their 'Where We Are' stadium tour, but they've still found time to launch a brand new fragrance.

Harry Styles, Zayn Malik, Liam Payne, Louis Tomlinson and Niall Horan have followed up their two existing perfumes, Our Moment and That Moment, with yet another scent for their female fans, and somehow we're pretty sure it'll be a sellout!

One Direction on tour in Milan - 29 June 2014.

© Instagram / fakeliampayne

Their new fragrance You & I - which shares its name with a track on their Midnight Memories album - will be launching on 20 August, retailing at £21 for 30ml, £29 for 50ml and £39 for 100ml.

One Direction YOU & I perfume bottle - August 2014
The boys have opted for a fresh, girly scent with juicy top notes of mango and peach blossom teamed with soft peony and exotic orchid heart notes, infused with base notes of musk and sandalwood. Sounds dreamy!

Talking about the fragrance, Liam said: "As with Our Moment and That Moment, we worked hard creating the fragrance and making sure that You & I was different to anything we've done before.

"It's not easy when you've got five different ideas on what smells and looks better - but I think that's what makes the end result so special to us."

And they've also released an advert to accompany their new scent, which sees the boys dangling from the top of a vault while dressed as thieves in all-black outfits.

Their aim? To steal the perfume, of course!

One Direction's advert for their YOU & I perfume - August 2014

© YouTube / One Direction

But with all boys vying for the same prize they won't be going down without a fight, and it's not long before they rip off their balaclavas before breaking into a bit of a scuffle.

Liam Payne and Niall Horan in the advert for the One Direction YOU & I perfume - August 2014

© YouTube / One Direction

Poor Niall even gets a smelly foot in his face!

Niall Horan in the advert for the One Direction YOU & I perfume - August 2014

© YouTube / One Direction

In the end, Liam beats the competition and nabs the prized possession.

We can't imagine the other boys were too upset though - they must have an unlimited supply of perfumes for all the lucky ladies in their lives!

Check out the full advert below:

Will you be trying out One Direction's new fragrance? Let us know by commenting below as the best comment across the site each week wins £50!

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