The Iron Man actress is usually a fan of the natural look when it comes to her visage, but now she's mixed things up with winged-out flicks, neon pink lips and shimmery peepers.
First up is the 1950s, which sees Gwyneth channelling Audrey Hepburn with a slick updo and a string of pearls. Her skin is flawless yet natural, and she's sporting of slick of liquid liner and caramel nude lipstick.
Fast forward 10 years and the Hollywood starlet takes inspiration from a famous blonde; screen siren Brigitte Bardot.
Looking every inch the glamour puss, Gwyn's rocking 1960s-style white and grey eyeshadow with a matte brown in the crease for added definition, plus thick feline eyeliner. Meow!
Next it's time for the 1970s, and Gwyneth's taken tips from Farrah Fawcett with fluttery eyelashes, metallic rosy eyeshadow, sculpted bronzed cheeks and a slick of lipgloss, all topped off with a dazzling gold sequin dress.
And for the 1980s, it had to be a Madonna-inspired look! Gwyneth looks completely different with her retro make-up, rocking neon pink and bright lilac on her eyelids, plus a bold pout and a striking swatch of colour on her cheeks.
She's dressed the part too in a black lace getup with heaps of silver and gold chains, styling her blonde locks in a side-swept crop.
Talking about her favourite look, Max Factor make-up artist Caroline Barnes said: "Farrah Fawcett from the seventies appeals to me most. It was a decade of change in make-up; the birth of the beautiful sunkissed tanned skin. I adore the soft colourful metallic hues that were used in abundance on lips, eyes and cheeks.
"Foundation was light and it really felt that radiance and energy was pumped into hair and make-up, giving the 70s that feel of a new relaxed femininity and experimentation."
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