Exclusive: Holly Hagan on new brunette locks: "I didn't want to lose my identity"

Published Thursday, May 22 2014, 14:35 BST  |  By  |  Add comment
Geordie Shore star Holly Hagan is loving her new brunette hair extensions - and actually prefers them to her colourful trademark locks!

This week, 21-year-old Holly was treated to new extensions from Easilocks and, at the Reveal Online Fashion Awards on Tuesday night (20 May), she showed off her deep brunette locks with caramel highlights in all its glory.

Holly Hagan arrives at the Reveal Online Fashion Awards held at DSTRKT - inside arrivals.
London, United Kingdom

© Daniel Deme/WENN.com

Holly showed off her new extensions at the Reveal Online Fashion Awards.

Bubbly reality star Holly went brunette around six months ago, and while she prefers a more natural shade, she admits it was "the most scariest transition" she's ever done.

"I've just had it done and I do prefer it," she tells Reveal. "Don't get me wrong, I love the colours and I loved having red and purple hair, but my hair was falling out. I had literally bleached it so much, but going brown was the most scariest transition."

Holly is best known for experimenting with vibrant shades and trying out pretty much every colour of the rainbow, but her brunette locks gets the most compliments.

'Geordie Shore' star Holly Hagan arriving at Aura nightclub.
London, United Kingdom

© Will Alexander/WENN.com

Holly with red hair in 2011.

Geordie Shore star Holly Hagan, sporting blue hair, takes a selfie (10 November 2013).

© Instagram / hollygshore

Holly went bright blue last year.

"Going purple and red was fine, but when I went brown, I was literally s***ting myself," Holly continues.

"Colour was my trademark and I thought I might lose a sense of myself and my identity, but people seem to love it the most and I think my hair's healthier now."

Holly also says that she doesn't get recognised as much - we're not surprised after such a dramatic transformation!

Geordie Shore star Holly Hagan, sporting purple hair, takes a selfie (30 September 2013).

© Instagram / hollygshore

Holly also sported purple locks last year.

"People don't recognise me as much either," she says. "I can go on a train now and hold my head down and it's alright! When I went out with bright red hair, everyone would be looking at me and pointing, now it's a little different."

And if Holly could steal any celeb's hair, who would it be?! "Beyoncé or Kim Kardashian. In fact, I'd just be Kim if I could! I just want her bum!"

The Reveal Online Fashion Awards sponsored by Pro:Voke Touch of Silver.

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What do you think of Holly's new hair extensions? Do you prefer her brown hair or more colourful locks? Tell us below, as the best comment from across the website each week wins £50!

More celebs at the Reveal Online Fashion Awards: