And with beauty icons like Vanessa White and Rita Ora both going for purple on their eyes in recent months, it's obviously time we all got to grips with the most wearable eye colour on the planet...
Bella posted this Instagram snap on Sunday and after a few minutes of scratching our heads wondering why our selfies never look quite so amazing, we decided to get over it and try to copy the star's fabulous eye make-up instead.
"But first... lemme take a selfie... on set of my music video," Bella posted, along with lots of positive comments from fans oohing and aahing over her eyeliner.
And we can see why. Purple is the daddy when it comes to making your eyes pop – no matter what colour they are!
But, if you don't like the thought of purple shadow all over your eyelids which, granted, can be very '80s unless you choose your colour and technique perfectly, this subtle take on the trend will suit you perfectly.
Simply apply a nude shadow to your lids, building the colour up towards the outer corners, then apply a purple eyeliner in the inner waterline of your bottom lashline.
We love Gosh Velvet Touch Eye Liner in Purple Stain, £4.99, superdrug.com.
Then, grab a thin eyeliner brush and sweep a purple shadow under your bottom lashline. Try something with a bit of sparkle like Stargazer Glitter Eye Dust in No.103, £3, stargazer-products.co.uk for a truly glamorous, Bella-esque finish.
Finish with some false lashes and a creamy pink lipstick.
Done. And rather nicely too, ta very much.
What do you think of Bella's sexy, purple eyes? Let us know below. Our fave comment across the site each week wins £50!
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