One Direction smoulder in campaign photo for new perfume That Moment

Published Wednesday, Mar 26 2014, 18:40 GMT  |  By  |  Add comment
One Direction have continued their quest for world domination with the release of their second fragrance, That Moment.

The new scent follows on from their best-selling perfume Our Moment, which they released back in August 2013.

And of course, with a new fragrance comes a brand new campaign image!

One Direction's Harry Styles, Louis Tomlinson, Zayn Malik, Liam Payne and Niall Horan launch new fragrance That Moment - March 2014

© One Direction

Harry, Louis, Zayn, Niall and Liam look pretty dapper in the promo snap, which sees them all wear dark coats with their collars popped up.

The boys pull a smouldering stare as they gaze straight ahead (aside from Zayn, who appears to be distracted...) while flaunting their famous good looks and perfect swept-back hair.

Their new scent is a fruity number with top notes of green apple, fresh cucumber and juicy tangerine. Floral heart notes include peony and violet, while base notes boast hints of patchouli, creamy musk and cedarwood.

Talking about their perfumes, Niall said: "The response to Our Moment was amazing! We are so pleased that so many of our fans liked it so much.

"Some people have already been asking what's next, so we've created a new version of Our Moment that takes some of the original notes, like creamy musk and patchouli, and combines them with new scents such as refreshing cucumber, green apple and violet. We hope you like it as much as we do."

That Moment will be available to buy from Boots on 2 April priced at £21 for 30ml, £29 for 50ml and £39 for 100ml. There will also be an accompanying shower gel, £12 for 150ml, and body lotion, £14 for 150ml.

Will you be trying One Direction's That Moment? Let us know by commenting below as the best comment across the site each week wins £50!

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