A few days after Rihanna stepped out with the world's longest ponytail, 'Applause' singer Gaga was seen rocking locks down past her bum while out and about in New York.
Gaga's wig was snowy white which meant, teamed with her all-black outfit, there was something of a Halloween-esque vibe about the whole look.
The shock singer was snapped during a day of promo for upcoming song 'G.U.Y.' in New York, which started with a visit to US breakfast show Today.
And who knew Gaga was a morning person?
She said on the show it had been "nice" to get up early and that she'd spent the morning watching the sun rise as she had her hair and make-up done.
'G.U.Y.' is the latest track to be taken from her ARTPOP album. The video is scheduled to premiere in the US on Saturday night and, judging from her other videos, will probably be pretty amazing.
Speaking about her persona, she said: "There's a perception that what I'm doing is all a big show, and I really, truly feel that it's really just part of who I am, every moment of my life is devoted to my music and my fans and it's really truly me."
As for whether she has any regrets, she said: "No, because I feel like everything happens for a reason and you learn every time there's a challenge in your life. I wouldn't want my fans to have any regrets in their own lives so I would say no.
"But I am a musician and artist so I'm always editing and changing things, but that's the beauty of life life is your own art piece and you can make it how you want."
Watch Gaga's last music video for 'Applause' below:
Some of Gaga's odder outfits in our gallery below:
Copyright: Rex Features
Got an iPad or iPhone? Reveal Mag is specially designed to fit! Find out more here