The former Pussycat Doll dazzled as she struck a pose at The Folly while toting a bottle of her new scent, Ashley by Ashley Roberts (a rather apt name, don't cha think?)
Ashley's sunny frock, £140 from Key Fashion, was adorned with shimmering sequins and also featured a cut-out neckline, revealing her sunkissed shoulders.
The I'm A Celebrity... Get Me Out Of Here! star was grinning from ear-to-ear as she clutched her chic white bottle, which was covered in a pretty multicoloured butterfly design.
She added a touch of interest to her ensemble with animal print courts while layering up a few rings and sweeping her blonde locks into a chic updo.
Clearly looking forward to her big day, the starlet tweeted: "So excited to be launching my perfume today!!!! Getting all glammed up for the event!! Yay"
Ashley's scent is described as a "rich floral fragrance" with notes of orange blossom, rose honey and ylang-ylang, along with bursts of patchouli and amber accord.
The Dancing On Ice judge looked smoking hot in the promo snap too, sporting the same canary yellow frock (she must love it...) paired with glimmering gold nails.
Her blonde bob was styled in a bouncy blow-dry and she rocked smoky brown eyes, flawless skin and a petal pink pout. What a stunner!
If you fancy trying Ashley's scent, it's available to buy from The Perfume Shop, Key Fashion, Very and Argos, priced at £21.99 for 100ml.
What do you think of Ashley's dress? Let us know by commenting below as the best comment across the site each week wins £50!
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