And one guess for what those secrets are?... Yes, you guessed it – big hair and false lashes!
At first we couldn't help but sigh with jealousy in the Reveal office at how glamorous Sam looks in this picture she posted on Instagram yesterday (above).
Then we realised it wasn't even a retouched professional snap from a photo shoot, but a mere selfie Sam had taken during filming.
Now that's just rude!
Sam, who starred in the latest series of Celebrity Big Brother along with Ollie Locke, Casey Batchelor and Lee Ryan reckons her camera-ready beauty is all down to voluminous locks and her favourite Girls With Attitude falsies...
"Big hair & @girls_attitude lashes .. All I need for filming," Sam posted to her fans.
And with almost 20,000 of them liking the picture (at last count), she's obviously doing something right!
Girls With Attitude lashes are a big hit with the TOWIE ladies – both Jessica Wright and Lydia Bright have professed their love for the range.
Our favourites are the Short & Sweet lashes, £5 for everyday wear, or the Burlesque Dita lashes, £5 for a full-on party look.
You could also try Eylure Naturalites Natural Volume Lashes, £5.06, eylure.com which are another celebrity favourite.
Or if you're feeling fancy, treat yourself to Shu Uemura Luxe Black Lashes, £13, shuuemura.co.uk which are inspired by the pricey, custom-made Mink lashes that A-listers like Madonna are obsessed with.
Just make sure your hair is just as big as your lashes and you're winning!
What's your beauty secret for always looking fabulous? Let us know below. Our fave comment across the site each week wins £50!
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