Beyoncé smoulders in promo picture for new fragrance RISE

Published Tuesday, Feb 18 2014, 14:33 GMT  |  By  |  Add comment
Beyoncé has released a brand new fragrance called RISE, plus a smouldering hot promo snap to go with it!

The 'Drunk In Love' singer has followed up her previous scents, Heat and Pulse, with a third offering by partnering up with perfumer Loc Dong.

Bey looks breathtaking in the close-up campaign picture, rocking flawless skin and perfectly contoured cheeks.

Beyoncé's promotional picture for her new fragrance RISE - February 2014

© Beyoncé Parfums

Her caramel blonde hair falls across one eye and she's sporting smoky metallic eyeshadow, bold brows and nude glossy lips.

She chose to incorporate her favourite flower, the orchid, in her new perfume by opting for middle notes of gold symphony orchids, plus freesia blossom and natural jasmine sambac.

And there must have been a lot of scent-smelling in the Carter household lately, as Bey's hubby Jay-Z also released his own fragrance just last month. Perfect timing, huh?

RISE is priced at £24.95 for 30ml, £30.95 for 50ml and £39.95 for 100ml, and is currently exclusive to Superdrug before rolling out nationwide from 2 April.

What's more, the starlet filmed a sizzling advert too which sees her emerging from a cloud of gold glitter (while swishing her hair around in true Beyoncé style).

Watch it here!

What do you think of Beyoncé's promo snap? Let us know by commenting below as the best comment across the site each week wins £50!

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