The former Coronation Street star showed off her new 'do on Instagram, telling her followers: "I look slightly evil, defo think red suits my personality #firey #passionate photography…"
Last week, Helen was pictured with what appeared to be red hair while out at dinner with Hugo Taylor and his girlfriend Natalie Joel.
However, as there was no official word from Helen on a colour change at the time, we just put it down to the lighting in the restaurant!
After unveiling her new style to her fans last night, the former I'm A Celebrity...Get Me Out Of Here! star was inundated with tweets and messages about her hair.
One follower even uploaded a photograph of Ariel from Disney's The Little Mermaid, saying: "Omg you actually look like her now."
Alongside a kissing emojicon, Helen replied: "Aw so cute, that's the aim."
Looking good, Hels!
Do you like Helen's new hair colour? Tell us below, as the best comment from across the website each week wins £50.