But clearly not content with just dominating the music world, the rapper has turned his attention to a brand new venture - his first ever fragrance!
Jay teamed up with perfumer extraordinaire Ilias Ermenidis to create his debut scent for men, named GOLD JAY Z, which launches on 12 February at Superdrug stores nationwide.
Now we've had a whiff of the scent here at Reveal HQ and we have to say, we like it.
At the heart of the fragrance is a refined infusion of violet leaf, cypress, lavender and vetiver with a hint of pink pepper (sounds fancy, right?)
And rumour has it Beyoncé's hubby was so keen to perfect his new scent, he reportedly rejected a whopping 3,200 name suggestions before settling on the seemingly simple title. Now that's dedication!
Luckily prices aren't quite as high as the name would suggest with a 30ml bottle retailing at £25, 50ml at £35 and 90ml at £45.
So how long until the power couple create a his 'n' hers perfume set, we wonder?
Will you be sampling Jay-Z's new fragrance? Let us know by commenting below as the best comment across the site each week wins £50!
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