Jay-Z announces the launch of his first ever men's fragrance

Published Tuesday, Jan 28 2014, 18:10 GMT  |  By  |  Add comment
It's fair to say Jay-Z has it all. A smoking hot wife, adorable baby girl, his own record label and a whopping 13 number one albums under his belt.

But clearly not content with just dominating the music world, the rapper has turned his attention to a brand new venture - his first ever fragrance!

Beyonce and Jay-Z perform at the 56th Annual Grammy Awards in Los Angeles, America - 26 January 2014

© WENN / MediaPunch

Jay-Z took to the stage alongside his wife Beyoncé at the 56th Annual Grammy Awards on Sunday (26 January).

Jay teamed up with perfumer extraordinaire Ilias Ermenidis to create his debut scent for men, named GOLD JAY Z, which launches on 12 February at Superdrug stores nationwide.

Jay Z Gold Fragrance for Men
The fragrance is encased in a matte white flask with a gold cap decorated with the words 'Power', 'Pride', 'Confidence', 'Strength', 'Success' and 'Courage' - all words which mean a lot to the music supremo, we're sure!

Now we've had a whiff of the scent here at Reveal HQ and we have to say, we like it.

At the heart of the fragrance is a refined infusion of violet leaf, cypress, lavender and vetiver with a hint of pink pepper (sounds fancy, right?)

And rumour has it Beyoncé's hubby was so keen to perfect his new scent, he reportedly rejected a whopping 3,200 name suggestions before settling on the seemingly simple title. Now that's dedication!

Luckily prices aren't quite as high as the name would suggest with a 30ml bottle retailing at £25, 50ml at £35 and 90ml at £45.

So how long until the power couple create a his 'n' hers perfume set, we wonder?

Will you be sampling Jay-Z's new fragrance? Let us know by commenting below as the best comment across the site each week wins £50!

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