Yesterday (4 December) marked the launch of her aptly named 'Binky London' nail colour line, which is being sold exclusively on Ideal World TV.
The Made In Chelsea star was snapped doing her hair and make-up before taking to the camera to promote her new venture on the retailer's shopping channel.
With her rollers firmly in place and a full face of make-up (we spy MAC Face and Body Foundation, £27, and a MAC lippy on her dressing table!), the gorgeous brunette looked ever-so-glam as she painted her talons.
She even made the day a family affair by inviting her partner in crime, Mummy Felstead, to join her on air - awww!
There are two sets available in the Binky London range, each priced at £24.95 for five colours plus a top coat.
The gel effect collection boasts classic shades including a pillar-box red and mannequin nude, while the metallic set has festive hues such as a shimmering silver and a gorgeous teal.
And they're all named after the Chelsea clan's favourite hangouts - think Raffles Red, Sloane Square Silver and Fulham Frost!
Our fave? St. Tropez Taupe, of course...
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What do you think of Binky's nail polish range? Let us know by commenting below as the best comment across the site each week wins £50!