We never thought we'd see the day the Geordie Shore star swapped her loud-and-proud hair colours for something a lot more understated, but it looks like we were wrong...
While modelling her new clothing collection for The Fashion Bible, Holly showed off Cheryl-esque chestnut tresses styled in voluminous tumbling curls.
Her barnet was swept into a side parting and she rocked an enviable amount of volume, thanks to a whole lotta backcombing at her roots.
We have to say we love this colour on Holly, and it's the perfect shade for autumn.
To go with her new bonce Holly slicked on a ravishing vampy lippy plus a berry pink blusher, before defining her chocolate peepers with heaps of black eyeliner.
She finished her look with Geordie Shore essentials - mega-watt lashes, super-bold brows and a sunkissed glow.
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