Pictured yesterday (25 November) at the Charlotte Street Hotel in London, the TOWIE star was announced as the new ambassador for Easilocks hair extensions – so it was fitting she was wearing one of their amazing new Celebrity Hairpieces for the photocall.
Lucy, 22, joins a whole host of celebrities who love Easilocks, including former TOWIE favourite Amy Childs, Made in Chelsea's Binky Felstead, Rochelle Humes and Katie Price.
The range uses 100% human hair and is neither sewn, glued or braided into your natural hair making it a much kinder way to lengthen your locks than a lot of other damaging extensions brands we don't care to mention...
We have to admit, we rather liked Lucy's previous, shoulder-length do, but with a face like that, she can totally pull-off this slightly more fierce, don't-mess-with-me look!
Lucy wore her fabulous fringe and high ponytail with sexy, smoky eyes and a gorgeous, coral jumpsuit that flattered her toned figure in all the right places.
And with that must-have Essex tan, anyone would have thought the Only Way is Essex star was being photographed in the St Tropez sun, rather than on a chilly day in central London!
Lucy has been a busy girl of late, having launched her own fitness business called Results With Lucy earlier this year.
She also flashed us some behind-the-scenes snaps of her rather revealing new 2014 calendar just last week AND managed to squeeze in a fabulous party dress fashion shoot for us here at Reveal HQ!
And now the reality star gets to play around with fabulous hair extensions, while being paid for the pleasure.
Life is just not fair!
Check out the full range of Easilocks, from £29.99, at easilocks.com.
Do you prefer Lucy Mecklenburgh with shoulder-length or super-long hair? Let us know your thoughts below. Our fave comment across the site each week wins £50!
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