Alexa Chung unveils her limited edition make-up range for Eyeko

Published Thursday, Nov 14 2013, 21:30 GMT  |  By  |  Add comment
Alexa Chung is the queen of feline liner, so it's about time she launched her own eye make-up range!

The TV presenter announced her collaboration with beauty brand Eyeko back in August, and this morning (14 November) she officially unveiled the finished products.

Alexa Chung - Alexa Limited Edition Eyeko Set for Eyes launch at Selfridges, London, Britain - 14 Nov 2013

© Rex Features / Ray Tang



Sporting a prim black dress and Charlotte Olympia kitten shoes, Alexa looked pretty chuffed with her handiwork as she posed in Selfridges, London.

Her electric blue container may look like a tube of Pringles but inside is something far more exciting - her limited edition beauty goodies!

The set retails at £35 and includes a waterproof eyeliner and a mascara which claims to promote lash growth. Fancy!

Alexa Chung for Eyeko make-up set - 14 November 2013

The set launches today exclusively to Selfridges, before rolling into Space NK stores across the UK later this year.



There is also a poster designed by the model plus a guitar pick adorned with an Alexa doodle.

Unsurprisingly the starlet opted for a flick of winged liner and lashings of mascara for the event, courtesy of celebrity make-up artist Lisa Eldridge.

Alexa Chung - Alexa Limited Edition Eyeko Set for Eyes launch at Selfridges, London, Britain - 14 Nov 2013

© Rex Features / Ray Tang



Talking about her signature beauty look, Alexa said: "The only make-up technique I've managed to master is the 1960s eyeliner flick. In my first limited edition collaboration with Eyeko, the 'Eye Do Liquid Eyeliner' has a felt-tip nib and carbon black formula which gives amazing precision.

"To start I apply a little concealer on my eyelid and under my eye. I'll do a flick from the outer corner of my eye upwards, then draw across the lid last. I then apply some mascara to the top lashline to finish off the perfect sixties doe-eyed look."

Would you like to try Alexa's new products? Let us know by commenting below as the best comment across the site each week wins £50!

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