The girls are known for their sultry peepers and super-bright pouts, so it was only a matter of time before they created their own cosmetics line.
And judging by the stunning looks they rocked at the photocall earlier today (24 September), it's going to be a corker!
Gorgeous Leigh-Anne flaunted her toned tum in a crop top while posing at The May Fair Hotel in London.
She sported slicked-back hair - similar to the style she wore to the One Direction premiere - bold brows and peach lipgloss.
Jade injected some colour by sweeping sparkling green eyeshadow along her lower lashline. She added intensity with black eyeliner on her waterline, before upping the phwoar-factor with false lashes.
Meanwhile, Perrie took the plunge with a loud-and-proud purple lippy, paired with contoured cheeks and mega-watt falsies. We're loving the quiff pony too!
Last but not least, Jesy oozed glamour with a warm, smouldering smoky eye. Peach blusher made her cheeks pop and she rocked a 1990s-inspired lip pencil and gloss combo.
Their new range for high street brand Collection will be officially unveiled tonight.
We're hoping for smoky shadows and vibrant lippies galore!
Whose beauty look do you like best? Let us know by commenting below as the best comment across the site each week wins £50!