Instead, Sam - who is currently taking a break from the reality show - has been working hard in her fashion store, Minnies Boutique, while also launching her debut fragrance, La Bella.
We've already had a whiff of La Bella here at Reveal HQ, and we have to say, we like it a lot! The scent boasts vanilla top notes - one of Sam's favourite scents - mixed with iris and benzoin heart notes and a blend of musk laced with caramel in the base notes.
We grabbed a quick chat with Sam to discuss how she created her perfume, along with her beauty essentials for summer and why she's not missing the annual TOWIE trip to Marbella!
How did you go about creating La Bella?
"It was over a year ago that I sat in my first meeting, and they came to me with the idea of creating a fragrance. I thought it was amazing because I'm such a girly girl and I've got a million and one perfumes! But my only concern was I really wanted to be as involved as I could be, right down to the scent, the packaging, the bottle and the photoshoot. I had an idea of what I wanted it to be like, and now the day is finally here and it's exactly how I wanted it. I'm really pleased."
Growing up, what were your favourite perfumes?
"All different! I used to wear Britney Spears' perfumes and Coleen by Coleen Rooney - remember that one in the purple bottle? Then as I grew up I moved over to Chanel and Elie Saab, but when I was younger I was a massive celebrity perfume fan."
Would you and your boyfriend Joey Essex create a his 'n' her perfume set, à la Posh and Becks?
"Yes, why not!"
When it comes to make-up, are you more of a designer or a high street girl?
"I use a mixture, when I do my own make-up I like to use Laura Mercier, MAC make-up and also high street products. At the moment I'm really into Bourjois for liquid eyeliner. I always wear Chanel blusher, but then I'll go for a Maybelline lipgloss. I never stick to the same things, apart from my foundation which is Laura Mercier Silk Crème Foundation, £34. It's quite thick but it's good for wearing in the evening and when I'm filming. I don't really wear foundation in the day time though, instead I go for a tinted moisturiser or a BB cream [Sam loves Smashbox Camera Ready BB Cream, £27], otherwise it looks too heavy. My make-up collection is just ridiculous, I'm always buying more!"
All of your TOWIE co-stars are currently filming in Marbella - do you feel like you're missing out?
"To be honest, I'm glad to be away from the drama! I've just been looking online and keeping up with all the gossip, texting Ferne [McCann], seeing if everything's alright. I can't wait to watch it and not be in it, and not have to worry about anything. Not have to think, 'What did I do... what was I wearing... who did I row with!'"
The girls are looking fab in their bikinis in Marbs - do you have any tips for body confidence while on holiday?
"I think it's key to have a bikini that fits you, whether you want to lose a bit of weight or not. I find if I have a good bikini which fits well without any overhang then I feel the most confident. And if you want to lose a bit of weight - I never do strict diets because I love my food too much - but I'd lower my carbs, drink a lot of water and cut out alcohol for a couple of weeks... even though that's quite hard!"
Sam Faiers' La Bella is available to buy now, retailing at £24.50 for 100ml and available exclusively at The Fragrance Shop.
Will you be checking out Sam's new fragrance? Let us know by commenting below as the best comment across the site each week wins £50!
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